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We raised over £4000

Our Christmas Concert Fundraiser, on December 20th 2021, in partnership with KK’s Steel Mill and Transmedia742 raised a total of:


With this we will be purchasing:

  • 2x AED’s (Automated External Defibrillator)
  • First Aid Training
  • Donations to the Air Ambulance

Welcome to the land of Rock ‘n’ Roll

The entertainment industry is known for its rock ‘n’ roll lifestyle, however, it takes a team of individuals who work within the shadows that make the shows happen.

In the touring world, where we JSES are from, artists/bands roll in for sound check around midday, but their production teams have been building their show since dawn; when artists/bands walk off stage and crack open a pint, their production team is tearing down and loading out ready to move on to the next venue.

These individuals who work amongst the shadows have a standard working day of 12+ hours, and they do it day after day, week after week.

These incredibly long and strenuous days of lifting & shifting gear, building/tearing down incredible production sets and operating the shows, takes it toll on the health of all these individuals.

In the touring world, you rely on the venues first aid trained staff should anything ever happen, however, tragedy can strike at any time, at any place. And in most cases, these individuals who work among the shadows are not required to have undertaken first aid training.

Rupert “Pug” Jones

In October, the reality of the entertainment industries flaws struck us, and it struck hard. We lost a dear friend and colleague, Rupert “Pug” Jones to a fatal cardiac arrest, at aged 35.

Rupert was mixing sound for a new Transmedia742 show that was rehearsing prior to their debut, when he suddenly collapsed and suffered multiple seizures before going into cardiac arrest. Although he received immediate first aid response, an accessible AED could have greatly improved his chances.

Automated External Defibrillator

An Automated External Defibrillator (AED) is a portable electronic device that diagnoses the life-threatening cardiac arrhythmias of ventricular fibrillation (VF) and pulseless ventricular tachycardia, and is able to treat them through defibrillation, the application of electricity which stops the arrhythmia, allowing the heart to re-establish its effective rhythm.


Sudden cardiac arrest claims around 60,000 to 80,000 people in an out-of-hospital cardiac arrest (OHCA) annually across the UK with survival rates being around 5% – 10% outside of a hospital setting.

If a person’s heart has stopped due to an accident or heart attack and is in a rhythm called ventricular fibrillation, the only way to get the heart to a more regular sustaining beat is to pass an electrical charge through the heart muscle. The first three to four minutes are the most vital for the collapsed person and, if Cardio Pulmonary Resuscitation (CPR) and a defibrillator are available, then the chance of survival will increase considerably.

NHS England

How does an AED benefit the local area?

When the ambulance service receives a 999 phone call which relates to an unconscious casualty who may be in cardiac arrest they will inform the caller of their nearest AED site ( as long as the fall within the 1 mile radius ) and will give the exact location of the AED site.

The AED will be collected by the caller and taken to the incident.

NHS England

Can anyone use an AED in an emergency situation?

The UK’s resuscitation council guidelines state: there are no requirements to be trained in the use of an Automated External Defibrillator (AED) and that in the event of a person collapsing that the non-trained person should still use use the AED as the step-by-step voice prompts that are part of the AED talks the user through the process of what to do.

NHS England


Here at JSES, we are lucky to have a number of individuals within our team who have first aid experience and are able to jump into action when called upon, however, there are a number of individuals who do not. After the devastating loss of Rupert, we are making it mandatory that every employee of JSES has first aid training and has received training to operate an AED confidently.

Why Air Ambulance?

We have chose to donate the remaining sum to the Air Ambulance. When the ambulance service received our call regarding Rupert’s condition, they deployed an ambulance, critical care and police to our location; off call and happening to be traveling past was an air ambulance team, who redirected to our location to assist in medical response.


A huge thank you to everyone who attended our Christmas Concert Fundraiser Event at KK’s Steel Mill, in memory of Rupert, and to those who donated to the cause.

We have successfully ordered the AED unit which will be located at KK’s Steel Mill, and in the process of booking the training and second AED unit.